Amazon uses AI model to help cut 2m tonnes of packaging
Amazon is using a new AI model to help determine the most efficient type of packaging for each item, in an effort to speed up the process of meeting its…
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Ad watchdog says ‘green’ food ads mislead consumers
Food and drink ads using words such as ‘natural’ and green imagery benefit from an eco-friendly ‘halo effect’, according to the latest ASA research.
Sainsbury’s accelerates emission reduction targets as it looks to ‘protect and restore nature’
Sainsbury’s has committed to reducing scope 1 and scope 2 emissions by 68% by 2030 as it sets scope 3 FLAG emissions targets for the first time.
Extinction Rebellion activists infiltrate McCann Worldgroup London HQ in protest at Saudi Aramco repitch
A team of Extinction Rebellion activists have infiltrated the London HQ of McCann Worldgroup, in protest at the company’s link with oil firm Saudi Aramco. In November last year McCann…
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NGO Planet Tracker urges shareholders to shake up advertisers’ ESG approach
A new report from NGO Planet Tracker has slammed various advertising companies for their lack of ESG commitment.
Ford ‘zero emissions’ ad approved by ASA
Despite its work on on “zero emissions claims”, the ASA has ruled that a Ford advert was not misleading.
BMW and MG car ads banned by advertising watchdog over green claims
Two car adverts from BMW and MG Motor UK ASA for making misleading claims about being zero emissions.
Asda switch to vacuum beef packaging to remove 67.6 tonnes of plastic
Asda has announced it is switching to vacuum packaging and removing traditional plastic tray packaging across its Just Essentials beef mince range. The move will help the grocer remove 67.6…
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Campaigners slam Shell’s shareholder dividends as it reports £22.4bn profits
Campaigners have slammed Shell for upping shareholder dividends as the firm announced a £22.4 billion profit for 2023. Despite a fall in profits since the height of the energy crisis…
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