Selfridges showcases repurpose, reuse and repair innovation instore

Selfridges customers can this week shop a Reselfridges instore pop-up which will highlight makers and innovators who are repurposing, reusing and repairing unwanted items and waste materials.

The partnership, launched in conjunction with London Craft Week, is live instore until Sunday 19 May and will allow shoppers to buy from a curated edit of unique pieces, as well as to see specialist craft techniques and new ways of making in action.

The range includes fine jewellery and accessories, as well as homewares, all created from unwanted garments or waste materials. It will sit alongside an edit of Reselfridges second-hand accessories.

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The week-long collaboration includes blankets by artist Celia Pym. Her work explores damage and repair in textiles and has been produced in collaboration with the Waste Yarn Project.

Also on display and available for sale will be fine jewellery pieces from Anabela Chan that have been created from lab-grown stones and waste aluminium cans.

Meanwhile, graduates of the Chanel and King’s Foundation Metiers d’Art Fellowship, have created eight unique designs on upcycled Turnbull & Asser shirts.

The company revealed last month that the Reselfridges space is now a ‘key component’ of its offering in all its four stores in London, Manchester Trafford, Manchester Exchange and Birmingham.

In the Oxford Street flagship store in London it is located in the accessories hall in a 1,000 sq ft space that is three times the size of before.

Circular economyNewsRetail

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