Stealth communications, cultural awareness of progressive and traditional values and not being urban centric are crucial for inspiring climate action among ‘persuadables’.
Olivia Colman stars in anti fossil fuel campaign for MakeMyMoneyMatter
Olivia Colman is slick, potty-mouthed CEO in MakeMyMoneyMatter advert highlighting relationship between pensions and the fossil fuel industry.
ASA calls for greater clarity on green disposal claims amid public confusion
The advertising watchdog is calling for greater transparency on green disposal claims such as ‘recyclable’, ‘compostable’ and ‘biodegradable’.
Mars brings back iconic ads to inspire climate action
Mars has brought back iconic adverts for its brands to inspire the public around climate action.
Toyota ads banned for encouraging ‘irresponsible’ behaviour
Two Toyota SUV adverts have been banned by the ASA encouraging “irresponsible” behaviour towards the environment by driving off-road.
Opinion: Why it’s crunch time for businesses to communicate on climate
Graham Reid, Weber Shandwick UK’s head of sustainability, explains how to cut through the noise and why everyone should be part of the climate conversation.
Ad agency McCann under fire after repitching for fossil fuel client Aramco
McCann is repitching for its ongoing contract with oil giant Aramco, despite “growing unease” about supporting the fossil fuel industry.
Clean Creatives condemn B Corp for certifying agencies that work with fossil fuels
Clean Creatives are calling on B Corp to stop certifying agencies that work with fossil fuels, they have issued an open letter signed by 26 creative agencies.
Repsol renewable hydrogen ads banned over ‘misleading’ content
The Advertising Standards Authority (ASA) have banned Repsol’s renewable hydrogen ads over “misleading” content.
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