Wagamama is collaborating with materials science company Pangaia, to get team members kitted out with fresh new sustainable uniforms.
The new uniform will feature short and long sleeve variations made using organic cotton, which has been grown without pesticides, and a plant-based peppermint oil which works to neutralise and prevent the growth of odour causing bacteria.
Old t-shirts from the businesses’ previous uniform will be repurposed into a limited-edition hoodie collection, available to both wagamama team members and customers in 2024.
In addition, wagamama will be hosting a series of repair workshops in partnership with London based design project Greater Goods, which will be an opportunity for guests to turn old Wagamama tshirts into an upcycled item such as a scrunchie or a tote bag.
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Other collaborations by Pangaia include a nature inspired collection with Robert Rabensteiner, and collaborations with JUST, and Victor Victor.
“We are really excited to announce our groundbreaking partnership with Pangaia to create our sustainable slow fashion uniform line. At wagamama, we believe in the philosophy of kaizen, making small choices every day for big change,” said wagamama CMO Kay Bartlett.
“As two like-minded brands, this partnership captures our commitment to positive eating and positive living to ensure a more sustainable future. Our team members are the heart and soul of wagamama, so it’s only fitting that they were chosen to model these stylish sustainable new unifroms during the shoot to celebrate this transition”.
Pangaia chief global engagement officer Eva Kruse added: “We are thrilled to join forces with Wagamama, powering their journey towards sustainability and circularity.”
“Our collaboration not only highlights the potential for a circular ecosystem across all sectors, but also sets a precedent for other brands to join the movement as we co-design an earth-positive future together”.
