An anti-greenwash guide has been launched to help advertising and PR agencies navigate the complex landscape of sustainable marketing.
Green campaigners call for Luton Airport expansion ads to be banned
Eight green campaign groups have signed the complaint over ads seen on billboards on the London underground, on Meta, and in the New Statesman magazines.
Asos, Boohoo and Asda set ‘industry benchmark’ with green claims pledge
Asos, Boohoo and George at Asda have agreed to only use “accurate and clear” green claims as the CMA concludes its greenwashing investigation.
Campaigners hail ‘landmark’ win in KLM greenwashing lawsuit
In the greenwashing case, an Amsterdam district court ruled that KLM had acted illegally with misleading advertising in 15 of the 19 green statements it scrutinised.
Zalando removes ‘misleading’ sustainability icons following EU action
Online fashion retailer Zalando is removing “misleading” sustainability flags and icons displayed next to products on its platform following EU action.
Ford ‘zero emissions’ ad approved by ASA
Despite its work on on “zero emissions claims”, the ASA has ruled that a Ford advert was not misleading.
UK advertising watchdog ASA to root out false green claims with AI
ASA chief executive Guy Parker has claimed that AI tools could help counteract the increased use of unverified climate buzzwords for products.
BMW and MG car ads banned by advertising watchdog over green claims
Two car adverts from BMW and MG Motor UK ASA for making misleading claims about being zero emissions.
EU gives final green light on greenwashing crackdown law
The EU has given its final green light on a law that will ban carbon neutral claims, aiming to protect consumers against greenwashing.
Unilever’s ‘green’ claims investigated by CMA
Unilever is being investigated by the CMA about how its marketing certain products as ‘environmentally friendly.’
