Over 35 UK members of the IAB, the trade body for online advertising, including advertising giants Omnicom and Publicis along with News UK, published by The Times and The Sun, have submitted information about what actions they are taking when it comes to environmental sustainability.
Search Results for “greenwashing”
Lawmakers vote for EU methane regulation to combat energy emissions
A new law limiting methane emissions on Europe’s oil and gas imports from 2030 has been adopted by EU lawmakers.
Report: Which? reveals most bamboo toilet paper made with wood
Consumer group Which? tested bamboo toilet paper brands, with some containing as little as 2.7% of the eco-friendly paper alternative.
Asos, Boohoo and Asda set ‘industry benchmark’ with green claims pledge
Asos, Boohoo and George at Asda have agreed to only use “accurate and clear” green claims as the CMA concludes its greenwashing investigation.
Reiss boosts green claims with AI tool
Compare Ethics’ AI-powered verification platform evaluates and ranks the quality of green claims against regulatory requirements, and helps brands achieve compliance with green rules.
Good COP, bad COP: 5 lessons for brands looking to lead the way on climate change
Kantar’s global head of sustainable transformation, Karine Trinquetel, sets out five key lessons for brands looking to lead the way on climate change.
EU food and textile waste reforms welcomed but targets ‘fall short’
Campaigners have welcomed the European Parliament’s backing of food and textile waste reforms but say the targets are ‘too vague’.
AI could cut annual carbon footprint of the built world by 50% by 2030
The report uncovered new details about the “transformative impact” that AI will have on cutting carbon impact in the real estate industry.
UK sets up world’s first UN-backed centre for circular economy research
The UK is setting up the world’s first UN-backed centre for circular economy research, as it looks to ramp up its green credentials.
