Is BP’s latest campaign ‘And, not or’ a step in the right direction or nothing more than its latest piece of “sophisticated greenwashing”?
ESG ick: Customers ‘put off’ by businesses ‘banging on the green drum’
Almost one in three business leaders (31%) say they are “put off” by the ESG claims of companies who over-promote their environmental and social initiatives.
‘Misleading’ hydrogen boiler marketing causes companies to revoke statements
Misleading and confusing hydrogen boiler marketing has caused several companies to revoke statements about the gas from their websites.
Forest Green Rovers and Go Up commit to sustainable growth
Go Up commits to sustainable growth with Forest Green Rovers F.C. by renewing its partnership with the football club for a third season.
Sky Zero Footprint Fund sustainability advertising winners announced
Sky has announced five winners of its Sky Zero Footprint Fund, recognising the sustainable value of a range of brands with a share of a £2 mn fund.
WaterBear launch new studio to amplify purpose-driven content
WaterBear has launched its new collaborative content studio alongside a new-look platform to amplify the impact of its purpose-driven content.
LinkedIn rejects anti Shell greenwash influencer parody for being ‘offensive to good taste’
LinkedIn has rejected an anti-greenwash campaign directing criticism at Shell for being “offensive to good taste”.
Almost 50% of marketers are wary of working on sustainability campaigns
Almost half of marketers (49%) are unsure about working on sustainability messaging, according to a new report from the Chartered Institute of Marketing (CIM).
McCain launch new regenerative farming campaign to keep UK chips on the menu
McCain Foods have unveiled a new television campaign called ‘Let’s All Chip In’, which highlights the need to scale up the regenerative agriculture transition in order to ensure the long term viability of UK potato farming.
