Sanofi is set to measure CO2 emissions in paid media campaigns across all markets in a new partnership with Jellyfish and Scope3.
Badvertising slams Toyota environmental hypocrisy with spoof website
Badvertising shares fresh campaign slamming carmaker Toyota following revelations about the manufacturer lobbying the government to delay ZEV.
Trainline reveals the amount of CO2 users saved in 2023
Trainline’s new yearly-wrap up has revealed the amount of carbon emissions saved in 2023 when compared to equivalent journeys made by car.
Love Island All Stars celebrates pre-loved fashion with eBay
Contestants from ITV’s Love Island All Stars will be dressed in pre-loved outfits in partnership with eBay to encourage circular shopping habits.
BrewDog bites back at ASA ‘climate neutral’ ad ban
BrewDog boss James Watt has hit back at the ASA for banning an Instagram advert in which the brewery claimed its beers are climate negative.
British Museum signs controversial £50m deal with BP
The British Museum has signed a controversial ten-year £50m sponsorship deal with BP, just months after ending the 27-year relationship.
eBay and The Guardian launch pre-loved Christmas fashion campaign
The Guardian has collaborated with eBay to launch its first wide-scale pre-loved fashion campaign focused on sustainable gift choices.
Unilever’s ‘green’ claims investigated by CMA
Unilever is being investigated by the CMA about how its marketing certain products as ‘environmentally friendly.’
Grub Club snaps up £1m Sky Media Zero Footprint Fund prize
Sky Media names pet food brand Grub Club as the winner of its £1m Grand Prix Sky Zero Footprint Fund, celebrating sustainability focused ads.
Don’t ‘Cop’ out: Campaign urges Cop28 leaders to keep up on climate action
New campaign from Ecologi and Cassette boy urges Cop28 leaders not to “Cop out” on pushing climate action pledges.
