Forest Green Rovers and rock band the Grateful Dead are rolling out environmentally-friendly co-branded travel wear in collab for the 2023/24 season.
Plastic bottled water market set to grow by over 10% in four years
Big water bottle brands are forecast to grow by more than 10% in the next four years, with calls to tighten up advertising rules.
Sustainability messaging can help brands increase reach by as much as 33%
Making the most of focused sustainability messaging can help brands increase their reach and relevance by anywhere between 24 and 33%.
Top names pull out of British LGBT Awards over Shell and BP sponsorship
A number of top names are pulling out of the British LGBT Awards after it was revealed that both Shell and BP have sponsored the event.
Ad Net Zero makes science-based targets mandatory to avoid greenwashing
Ad Net Zero now requires brands that support its mission – which includes include Google, Tesco and Unilever – to set a public science-based net zero target.