Lidl UK customers charging their electric vehicles (EVs) while shopping will soon be able to pay for their power via the Lidl Plus app.
The discount supermarket chain has invested more than £15m into EV charging infrastructure since 2017, and currently has 370 charging points across its stores, including 300 rapid chargers.
Lidl says it’s the first supermarket to integrate payment of EV charging (EVC) within its rewards app.
The transition will start to take place this summer and is due to be completed across all of the supermarket’s 370+ charge points nationwide by the end of the year.
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Chief development officer Richard Taylor commented: “I’m incredibly proud of the investment that we’ve made into our EV charging infrastructure over the years, going above and beyond the sector to give greater access to rapid charging.
“Since we opened our first store 30 years ago, Lidl has contributed to a shift in the way that people shop for their groceries, and this is the latest example of how we’re doing just that, so that we can further enhance our customers’ shopping experience.”
Earlier this month, Lidl struck a deal with the World Wildlife Fund (WWF), which the discount grocer says will lead to households having more sustainable choices.