A mural raising awareness of air pollution has been unveiled on one of London’s most congested streets marking Clean Air Day.
The “anti-toxin” mural, displayed nearly eight meters above commuters and shoppers on Euston Road, is the work of advertising giant Dentsu. Emblazoned on the colourful mural are the words “pollution catcher” underneath which are displayed the words ‘the mural sucks emissions from the air”.
The ‘This Campaign Sucks’ad has been developed in partnership with Global Action Plan, an environmental charity, to mark Clean Air Day 2024.
It highlights what it says are the unacceptable levels of air pollution in London and educates people on the actions they can take to help drive change.
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By scanning the QR code painted on the wall, the public can engage with interactive elements and ‘catch’ the air pollution in the art, developed in partnership with Web AR Platform Zappar.
The mural uses CleanAir by Resysten technology, a specialist paint coating which can reduce nitrous oxide levels in the atmosphere by up to 73% when applied to concrete and brick.
The paint breaks down pollutants into harmless salts that are found naturally on earth which are then blown away with the weather. The longer the paint is on display, the more pollutants it absorbs from the air, becoming more effective over time.
Earlier this year, Lidl recreated one of the world’s most famous paintings by one of Italy’s most influential artists in a mural using more than 30,000 bottle tops.
