Over 1,500 UK businesses are wiping their bums with sustainable toilet paper brand Who Gives A Crap, according to the eco brand.
Research from the brand shows that last year its UK business customers went through over 1.5 million loo rolls, recycling almost 325 tonnes of waste paper – equivalent to the weight of 26 London double-decker buses.
The eco-friendly brand has proven particularly popular among hotels, with its hotel customers saving the equivalent of 1,000 trees last year, it says.
Now, over 1,500 businesses are using the sustainable toilet roll, figures show.
This year, Who Gives A Crap – now the UK’s third biggest toilet paper brand which donates 50% of its profits to providing clean water and toilets for everyone and whose toilet paper is 100% recycled – is targeting a roll out in hospitality businesses and hotels as a key driver of growth.
Subscribe to Sustainability Beat for free
Sign up here to get the latest sustainability news sent straight to your inbox everyday
Who Gives A Crap loo rolls are now stocked in UK restaurants, gyms and hotels.
UK and Europe managing director Emily Kraftman, said: “Our strategic focus on hospitality businesses is supercharging growth as more and more business bums switch to our sustainable, high quality rolls that are not only great value but also offer surprise and delight for their customers.
“Each and every new business win helps us to further our mission to Uncrap the World, combatting deforestation and boosting donations to our WASH partners.
“It also doesn’t hurt that the customers of our business partners can effectively try before they buy, with a free trial of our fantastic 100% recycled or 100% bamboo loo roll before they order to their own homes.”
Earlier this year, Who Gives A Crap teamed up with electric courier Packfleet to provide carbon-neutral deliveries to London loos.
