Hotel chain Novotel signs ocean protection deal with WWF

French hotel chain Novotel has inked a partnership with WWF as it looks for its 580 hotels worldwide to have a positive impact on the ocean and boost its sustainability spurs.

The deal will see the chain, which is owned by Accor, the French multinational, support five flagship ocean protection and restoration projects, working with WWF France for a three-year partnership starting in 2024.

Novotel says the three-year plan is geared towards reducing marine pollution and ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health.

The chain will look to reduce plastic, water and its carbon footprint impact; make sustainable food choices; enhance education and ocean awareness; and contribute to research and innovation.

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Karelle Lamouche, chief commercial officer, premium, midscale & economy division, Accor, said: ““Novotel has a long-standing commitment to innovation and balance, and we now take that commitment further, by choosing to help the greatest source of balance on our planet – the ocean.

“To make this ambition a reality, we are proud to unveil a groundbreaking partnership with the WWF – the World Wide Fund for Nature. Together with our partners, teams and guests, Novotel will lead the charge toward a sustainable future for our oceans, pioneering a new era of environmental stewardship in our hotels and driving industry change.”

In October last year, hotel chain Hilton said it was  adding carbon labelling to its menus in a move to help customers make more sustainable choices.

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