B&Q, Barratt Developments, Starbucks UK, TSB and Unilever UK are teaming up on an initiative to help UK households get to net zero.
Called Home Advantage, the initiative sees the major brands working with the environmental charity Hubbub to develop clear guidance on how to support households to reduce their climate impact, based on research and testing.
Households have a crucial part to play in reducing climate-damaging carbon emissions and reducing waste, alongside government and businesses.
Research shows 32% of the emissions reductions needed between now and 2035 to meet the UK’s net zero goal are down to the choices made by individuals and households, according to the UK Climate Change Committee1.
Subscribe to Sustainability Beat for free
Sign up here to get the latest sustainability news sent straight to your inbox everyday
Insights from the initiative will be shared with policymakers, businesses and campaigning organisations to inform their understanding of how they can best support households on their journey to net zero.
Home Advantage will see UK households surveyed on a wide range of topics including energy, food, fashion, electronic waste and green finance.
The businesses involved will be helping to share insights to inform the project, as well as test ideas to help customers save money and live more sustainably.
Gavin Ellis, director, co-founder, Hubbub said: “ By fully understanding the everyday barriers faced by households, Home Advantage will provide realistic steps and solutions that people can easily incorporate into their daily lives that will collectively make a real difference, as well as highlighting where systemic support is required.”
Last year, Hubbub launched a £200,000 fund to encourage creative solutions to tackling food waste.
It is also looking for other companies to join the Home Advantage initiative.
