The Salvation Army launches circular fashion push with celeb stylist

The Salvation Army has launched its clothing donation fashion campaign with help from a celebrity fashion stylist who works with Paloma Faith and Geri Halliwell.

Featuring a series of stylish looks created with clothing donations, the Take Back Scheme is operated by the trading arm of the charity, which has partnered with some of the largest retailers and brands in the UK including John Lewis and Tesco.

The Salvation Army describes the initiative as “the perfect way for people to support the fashion circular economy while shopping online or in-store with their favourite brands”.  

The campaign invites the public to be part of a drive to reduce waste and extend the useful life of products. It features a collection of garments styled by fashion stylist Karl Willet, well-known for his work with celebrities including Paloma Faith, Jermaine Jackson and Geri Halliwell.

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Willet said: “Styling looks with second-hand clothing is a fun and creative way to express your personal style.

“It’s important to embrace sustainability because not only does it reduce environmental waste, but it also encourages individual style and is affordable. The Take Back Scheme is a way to make a positive difference.”

The charity has made its Take Back Scheme even more accessible with two in-store offerings and 12 clothing banks available online, so customers can donate their unwanted items on the go. 

Each year, the Salvation Army collects around 65,000 tonnes of textiles, diverting them to good uses and raising funds.

Earlier this year, the Salvation Army’s sustainability report showed the charity has seen a 12% year-on-year drop in carbon emissions, and has repurposed and reused approximately 250m items annually.

Last year, it launched its Reuse2Repurpose Fashion campaign to encourage more people to buy second-hand clothes.

Circular economyNewsSocial sustainability

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