Bespoke dog food service Tails.com – which is owned by Nestlé’s Purina PetCare – has received official B Corp certification.
Its CEO said it was a “challenging process” but attaining B Corp approval had proved a “valuable catalyst” for the London-based business.
Certified B Corporations are independently assessed by B Lab and have to demonstrate how they meet high standards of social and environmental performance, transparency and accountability.
Paolo Woods-Wyatt, chief executive at Tails.com, said: “Tails.com is founded on the ambition to change the world of pet food for good.
“Achieving certification as a B Corp from B Lab is rightly a challenging process and it has also been a valuable catalyst to inspire us to check, measure and challenge the way we run our business for the future.”
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Launched in 2014, London-based Tails.com aims to bring tailored dog nutrition to consumers at competitive prices and by means of a subscription service with home delivery.
It was snapped up by Nestlé’s Purina PetCare in 2014.
Woods-Wyatt added: “This is just the start of our B Corp journey and we have much more we want to do. I’m very proud of each member of this team, and the choices we are obsessing over, each day, to make sure that feeding Tails.com is a great choice for all our customers, their pets and the communities and environment we live in.”
Earlier this month, it was revealed there are now 2,000 B Corp firms in the UK, after the number of companies receiving the certification more than doubled in the past 18 months.
