Bailey is set to trial an aluminium bottles as owner, drinks giant Diageo, is ups the ante on sustainability.

Diageo said it will make over 30,000 of the 70cl aluminium Baileys bottles available in the pilot scheme.

The move could lead to a 44% cut in carbon emissions compared to the glass bottles.

The bottles, which are five times lighter than the traditional Baileys bottles, will initially be sold on trial at selective airports.

Baileys global brand director Sarah Blake said: “As the largest global spirits brand to join the B Corp movement, we are proud to drive our progress in the community with our latest innovation to deliver positive impact.

“While this is an important milestone for Baileys, we know that there is more we can do. We are already looking forward to the delivery of more initiatives as we journey towards our 2030 commitments.”

Subscribe to Sustainability Beat for free

Sign up here to get the latest sustainability news sent straight to your inbox every day

Diageo has several sustainability targets including increasing the recycled content of its packaging to 60% and cutting the weight of its packaging by 10%.

In January this year, Diageo launched an open innovation call for start-ups to improve water use across its supply chain.

The drinks giant is trialling reusable glass packaging across Gordon’s gin, Captain Morgan rum and Smirnoff vodka.

Climate crisisInnovationNet zeroPolicySocial sustainabilitySupply ChainTech

Leave a Reply

Your email address will not be published.

Fill out this field
Fill out this field
Please enter a valid email address.



Sustainability Beat has stopped reporting on ESG business news.

While the site remains live, please be aware that some stories may be out of date.