Prada joins industry-wide sustainable fashion task force

Prada Group has joined the Sustainable Markets Initiative’s Fashion Task Force, an initiative aimed at the industry transitioning towards a more sustainable future.

The luxury fashion company joins retailers and brands such Selfridges, Burberry, Mulberry and Stella McCartney.

Prada head of corporate social responsibility Lorenzo Bertelli said: “We are honoured to be part of this coalition and to contribute by sharing our experience in the field of traceability.

“Building on everyone’s valuable expertise and trying to achieve common goals in sustainability, is a productive way to face today’s complexity and to constantly improve.”

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The fashion industry is the second-biggest consumer of water and is responsible for about 10% of global carbon emissions.

Since launching in 2021, the Fashion Task Force has been driving tangible projects in multiple areas which include the launch of the Digital Product Passport at the G20 in Rome, and regenerative agriculture projects in the Himalayas and Apulia, Italy.

Fashion task force chair Federico Marchetti added: “We are thrilled to welcome Prada Group and Lorenzo Bertelli to our action-oriented Fashion Task Force.

“Prada is an excellent fit with a cohesive group of leading brands who are striving for one shared purpose: fashion in harmony with Nature”.

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