Northern supermarket Booths partners with Too Good To Go

Northern supermarket Booths has become the latest grocer to partner with Too Good To Go to reduce food waste.

The Too Good To Go app enables customers to reserve ‘Surprise Bags’ of surplus food or short-dated products from local Booths store, to collect at a third of the original price.

Following a successful trial, Booths has received positive feedback from customers who were able to try products that they may not have tried before thanks to the lower price.

Since the launch of the pilot in November 2023, Booths customers have bought 9,264 Too Good To Go Surprise Bags of food, avoiding 23 tonnes of CO2e emissions.

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Other supermarkets that have partnered with the food waste platform include Aldi, which saved 1,000 tonnes of CO2e through Too Good To Go.

Aldi national sustainability director Liz Fox said the partnership has been vital in helping the discount supermarket hit its food waste target eight years early, which is now set at 90% by 2030.

“Not only has the scheme helped reduce waste, but it also offers a simple and accessible way for customers to save extra money when shopping at Aldi – and we hope even more shoppers will be able to benefit from our surprise bags in the year to come,” Fox added.

Circular economyFood and farmingNewsRetail

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