Flying Tiger Copenhagen has shifted to green fuels like second generation biofuel based on waste feedstocks for its ocean freight transport.
The retailer has partnered with Maersk to reduce its ocean logistics emissions by over 80% compared to using conventional fossil fuels through its ECO Delivery programme.
Flying Tiger chief executive Martin Jermiin said the brand aims to be the “frontrunners in the green transition of the retail industry”.
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“We want to offer affordable products which are good for the environment and ultimately end dependency on virgin fossil materials and fuels,” Jermiin added.
Maersk head of sales Stig Kirkegaard added: “It’s great to see retail companies like Flying Tiger Copenhagen being among the pioneers and largest users of our ECO Delivery Ocean solution to reduce their greenhouse gas footprint from their logistics activities.”