Flora’s owner Upfield is set to replace two billion plastic by 2030 with its first plastic-free and recyclable packaging for its plant butters and spreads.
The new packaging took four years to innovate and marks the beginning of Upfield’s transition to paper solutions to reduce plastic across its portfolio by 80% by 2030.
The tubs can also be recycled alongside other paper and cardboard household waste as it doesn’t have a plastic liner.
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Upfield group CEO David Haines said the company has a “responsibility to make a positive impact on the world seriously”.
“Globally, 40% of all plastic produced is for packaging that is used once and then discarded, it is clear that the issue of plastic waste is one of the most critical facing our environment,” Haines added.
“When we established Upfield, innovating our way out of plastic tubs was our moon-shot and I am very proud of all Upfielders that continue to work towards this goal.
“Consumers today demand products that benefit both people and the planet. Our plant butters and spreads do exactly that,” he continued.
“We’re excited about the potential to launch this across our most iconic brands in some of our most important markets.”
