Consumer goods companies – including Mars, McDonald’s and PepsiCo – have launched a new framework to boost regenerative farming as part of the Sustainable Markets Initiative (SMI).
The thirteen members of the taskforce – which also includes McCain Foods and Waitrose – will unveil a plan to make regenerative farming financially viable and scalable and explore implementation projects in India, the UK and the US.
Lloyds Banking Group will also join to boost cross-industry support and call for policy changes to help the plan work.
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Mars former CEO and chair of the SMI taskforce Grant Reid said: “Taking farming back to its roots through regenerative practices isn’t a choice; it’s one of the only ways we can guarantee farming and global food supply chains can survive for generations to come.
“That’s why our plan, proving that regenerative farming could be economically viable, rewarding, and scalable, could be transformational to the world. But we need to prove it, which is why we’re eagerly putting into practice our theory by launching implementation projects across the world.
“And while I’m so proud of the cross-industry group we’ve built to-date, with merely five harvests left until 2030, it needs to grow even more. That’s why I call upon those with influence, from food and finance leaders, to governments, NGOs, to join us in this transformative journey.”
