Iceland to slash home delivery emissions by 1,600 tonnes

Iceland is set to slash its home delivery emissions by over 1,600 tones this year after introducing in-cab driver coaching technology, which rewards drivers for efficient driving.

The in-cab driver technology – launched in partnership with Lightfoot – is part of Iceland’s commitment to train drivers to be more fuel efficient. Since launching the technology earlier this year, the retailer has seen a 12.9% saving in both carbon emissions and fuel.

The store’s senior delivery operations manager Phil Cane said the supermarket is “committed to reducing its impact on the environment.”

“As the world’s first food retailer to join the Climate Pledge committing to be net zero carbon by 2040, we have a responsibility to find innovative ways to be better across the business, and that includes our home delivery fleet.”


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Lightfoot managing director Paul Hollick said: “It’s great to see brands like Iceland taking the initiative to lower their carbon footprint.

“Iceland’s drivers have embraced our tech from day one – they’re now one of our best performing fleets – and that’s made a huge difference to the amount of emissions being produced,” he added.

How Iceland is making its fleet greener

All Iceland home delivery drivers are part of a telematics programme where they undertake training to enhance driving skills, focusing on safe driving and increasing fuel efficiency.

The supermarket is also transitioning its fleet to electric and hybrid vehicles.

Over 80% of company cars have switched to hybrid vehicles, reducing its average carbon output for its overall fleet by over 57%.

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