Hybrid Ferraris are outselling petrol models of the sports car, for the first time in the brand’s history. In total hybrid deliveries reached 51% of total shipments in the last quarter.
It comes as the businesses are up 23.5% on last year, with net revenues of 1,544 million euros.
The brand’s chief executive Benedetto Vigna told the Financial Times that Ferrari wanted to give customers the “freedom” to choose how their cars are powered.
He added that “some of them will not take electric cars, some others will take both some others will get into the Ferrari family because of electric cars”.
“Our brands uniqueness has once again contributed to this success, informing everything we do – from car launches, including the latest 296 Challenge and 499P Modificata, to the exclusive experiences we offer our clients, such as the Ferrari Gala recently held in New York and the Finali Mondiali at Mugello circuit,” said Vigna discussing the brand’s success.
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Earlier this year the brand launched two new models based on an SF90 supercar, with a fully electric model expected in 2025.
The brand has said that 40% of its line up will be battery-only by the end of the decade. The luxury sports car brand also aims to be carbon neutral by 2030.
The success of the hybrid and electric models follows the prime minister’s decision to ban the sale of new petrol vehicles from 2030 to 2035.
The sale of new petrol vehicles is now at under 45%, with diesel registrations having also collapsed since their peak of 50% in 2016.
The car manufacturer Nissan recently said it will only sell electric vehicles in Europe from 2030 onwards.
