Decathlon launches buyback scheme as part of its circular offering

Sports retailer Decathlon is set to launch a buyback scheme to grow its circular offering, allowing customers to return products they no longer use for first credit.

The move comes after research that over 50% of adults have unused sports equipment stored in their house, with bicycles making up 18% of the unused kit.

Following the launch of the initiative in Europe earlier this year, 251,000 products have been bought-back, resold and given a second life across the continent.


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Decathlon sustainability leader Chris Allen said: “With the cost of living still continuing to impact sport and fitness participation across the UK, at Decathlon we are determined to ensure that sport participation continues and is not affected by the rising cost of goods.

“Buyback will allow customers to return their old and unwanted sporting equipment for store credit to use on refreshing their kit.”

Earlier this year, Decathlon rolled out a sports rental service, allowing customers to rent its products such as bikes, kayaks, paddle boards and tennis rackets from their nearest branch.

As the time, Allen said: ““We are proud to be the first business to offer nationwide rentals and this is a positive step forward for sustainable sports retail.”

Circular economyNewsRetail

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