Hotel chain Hilton will add carbon labelling to its menus in a move to help customers make more sustainable choices.
The hotel chain will add carbon labels across 30 of its UK hotels, alongside nutritional information, as reported by the Daily Mail.
Hilton told the Daily Mail the introduction has been successful so far, with lower carbon items – such as a fish finger sandwich and plant burger – becoming more popular since adding carbon labels to menus.
Hilton vice president of food and beverage strategy Emma Banks said: “Carbon labelling is an easy way to empower guests to make more informed choices, and we’re delighted to see they’re already embracing these insights.
“As we all continuously look to reduce our impact, every small decision can make a difference, and we’re proud to be leading the way as the first hotel company to introduce and manage carbon labelling on such a scale,” Banks added.
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Is carbon labelling on the rise?
Earlier this year, Tetra Pak called on the UK government to develop a framework for carbon labelling on food packaging, a move which it said would “broaden and improve consumer engagement and understanding of the role played by the food system in driving the UK’s sustainability and net zero goals”.
However, after ‘Farm to Shop’ carbon footprint data labelling, Quorn was accused of misleading consumers. The Advertising Standards Authority (ASA) banned an advert for greenwashing, after it claimed that it would help reduce consumers’ carbon footprint.
Quorn’s story has not put brands sharing the environmental impact of food products,
Hilton joins Just Eat for Business. Last month, the food delivery company introduced carbon labelling for 10 restaurant partners in London to increase awareness of the carbon impact of food at work.
