Just Eat for Business is trialling carbon labelling for 10 restaurant partners in London to increase awareness of the carbon impact of food at work.
Just Eat managing director Matt Ephgrave said the trial will aim to help business partners “better understand the carbon impact of food” while “empowering workers to make more climate conscious food decisions.”
The food delivery service will be working with My Emissions throughout the three-month trial to calculate the carbon emissions from each of the main dishes.
These calculations will then be used to display a carbon label next to each main menu item on the website, informing businesses on the impact of carbon emissions in food.
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As part of the partnership with My Emissions, Just Eat will be funding the trial for independent restaurants, building on previous trials to help the business and participating restaurant partners understand the impact carbon labelling has on consumer behaviour and will test how scalable carbon labelling is for future roll-outs.
“Exploring ways to minimise our environmental impact remains an important topic for us, and we believe extending this to also support our independent restaurant partners on their sustainability journey is key,” added Ephgrave.
My Emissions co-founder Matthew Isaacs said: “We’re looking forward to continuing our partnership with Just Eat into the next phase of their carbon labelling trial.
“Just Eat for Business offers another opportunity to learn more about how our carbon labels can impact a variety of customers’ choices and increase awareness of the impact of carbon emissions in the food industry,” he added.
Aadit Shankar, founder and director of London-based Atcha said: “We’re really pleased to be involved in this project to learn more about the carbon impact of the ingredients in our food as well as supporting our customers in making more climate conscious food choices. It will also help us gain insights into the preferences of our customers, as we know that they value transparency when it comes to sustainability.”
