Children’s food brand Ella’s Kitchen is partnering with Royal Society for the Protection of Birds (RSPB) to protect and restore 30 million square feet of wildflower meadows and grassland across RSPB reserves by 2030.
A pipeline of projects dubbed ’30 by 30’ has been planned from 2023 to 2030 to maintain and restore these landscapes and protect the homes of birds, bees and bugs. The partnership will see 15 million square feet of land restored and protected over the first three years and another 16 million square feet will by restored by 2030.
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The partnership with RSPB is part of Ella’s Kitchen’s sustainability commitments which includes its work with rewilding and conservation partners Trees for Life.
Ella’s Kitchen CEO Mark Cuddingan said: “By working with the RSPB not only can we help protect and restore vital wildflower habitats across the UK, we want to continue to learn about the challenges our little ones face and how we can tackle them.”
“Only by acting together can nature win and we can help to ensure that every little one grows up on a healthy planet, that has plenty of food, and which is buzzing with life,” he added.
RSPB CEO Beccy Speight said businesses such as Ella’s Kitchen have “a crucial role to play in addressing the dual nature and climate crises.”
“Partnerships like this that seek to restore and sustainably manage ecosystems and restore the biodiversity that we all rely on are so important,” she added.
1 Comment. Leave new
Good to have contact about restoration and how to get good result. We work with Soil Smart http://www.soilsmart.nl ( sorry its dutch/ google can help) but also with soil live. The results are super