British Gas has launched a money-saving initiative to encourage customers to use green power and reduce the need for fossil fuel energy over the summer.
As part of its PeakSave scheme, customers will be rewarded 50% of its electricity between 11am and 4pm every Sunday from 25 June to 24 September. British Gas predicts that total savings will reach up to £5 million by the end of the scheme.
The scheme began as part of the National Grid’s Demand Flexibility Service, which tests how to manage consumption to support a greener energy supply.
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Typically, there is a greater number of renewables available in the UK’s energy system on a Sunday because of lower demand from business and industry, which reduces the requirement for energy generated by fossil fuels.
British Gas managing director Catherine O’Kelly said: “The electricity grid continues to face enormous pressures and we recognise the need to better manage periods of peak demand to ensure a safe, constant and more sustainable supply across the UK.
“Since launching PeakSave last year, we have gained valuable insight on how we can control periods of high demand on the grid, while helping our customers to make significant savings.”
